Challenge

Rol’up Leaf is a brand of flavoured tobacco leaves. This freelance project involved following directions from the client and a senior designer to complete the logo and packaging for multiple leaf flavours.

Solution

The packaging for Rol’up leaves will be sealed plastic pouches that each contain one leaf. Using the examples provided by the client, I created assets in photoshop to showcase the products. The combination of a bold and a script typeface with a metallic effect will catch the eye of potential buyers. I also created a range of symbols to test for the background, before the current design of the leaf was chosen.

Special considerations included putting the tobacco warning on the packaging, the place of origin for the leaf, and varying the packaging enough to show all the different flavours.

Flats

Packaging

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Trails BC